Brand Union

Mongrel vigour

Ident and Xmas cardAn ident I created for Brand Union. I also created the audio track for this film.

The barking orange shape and other animal noises represent an internal awards and engagement campaign known as 'Mongrel Vigor' which introduced an element of anarchy and the colour orange to the Brand Union brand.

I had created the ident during down time, but Brand Union liked it so much they asked me to re-purpose it for the Christmas card that year: