Building brand for WPP

Logo, typeface and brand identity design Identity for the new WPP Campus in Amsterdam. Designed whilst at VBAT, I created a logo that takes inspiration from the building, local typography, and the people that will occupy it. The logo can breathe and stretch and it can be used to frame the creative output of the people that will work there.

I created a full alphabet and numerals based on the logotype which can stretch and squeeze and animate.

I designed furniture for the building based on extrusions of the letters and numbers in three dimensions.

The type is based on a grid which fits perfectly on digital screens so that type and animations will look pixel perfect and the logo can be built as a video wall.