Logo and brand identity design Full identity design and brand guidelines for Latvian luxury private bank ABLV. I originally created the logo in Cinema 4D to represent ABLV's brand essence: ‘The Value Within’, whilst answering the brief to create a brand that exudes luxury and excellence. I then created the word mark in customised letterforms based on Futura.
I was central in creating the full identity and guidelines, based on the angles in the 'Jewel' logo and the idea of light shining through it like a prism.
We commisioned an illustrator to create a final, vectorised version of the logo which enabled us to use very close crops of it to create beautiful, colourful spreads.